Newstalk 'Psyched'

As part of the ‘Move the Dial’ campaign we made for Newstalk through Irish International, here are two slick spots featuring the station’s presenters. We filmed the presenters poised to broadcast, their various preparation quirks capturing Newstalk’s ‘Don’t Hold Back’ philosophy. The match-cut sequence might look effortless, but matching up the presenter's various walks was made a tad trickier by the fact that they were shot during two completely different shoots. And believe it or not the 'media-centre' studio itself is 100% CGI. Sure these days it’s all a bit Vanilla Sky isn’t it?